DAY 1: BRAND GAP WORKSHOP

In this foundational workshop you’ll learn how to bridge business strategy and design to build a “charismatic brand”—a brand for which customers believe there’s no substitute. But first you’ll need to master the five disciplines of brand: differentiation, collaboration, innovation, validation, and cultivation.

DAY 2: ZAG WORKSHOP

On day two you’ll drill down into the number-one strategy of high-performance brands—radical differentiation. In today’s cluttered marketplace, it’s not enough to be different. You need perpetual innovation to keep up with the speed of change. During a lively day of content and exercises, learn how to design a radically differentiated brand by working through 17 checkpoints.

DAY 3: JUMPSTART LAB

On day three you’ll design a zag for your own brand under the guidance of the Neutron brand coaches. This is the perfect opportunity for individuals and teams to gain on-the-fly insights and critiques from the coaches and participants. Attendees will sign non-disclosure agreements, and competing companies won’t be allowed in the same session. Reservations taken on a first-come-first-serve basis.

WHO SHOULD COME

The workshops are designed for all professionals engaged in building brands, including brand managers, marketing directors, designers, strategists, communications directors, account planners, web designers, product designers, creative directors, PR specialists, marketing and design instructors, CEOs, entrepreneurs, and others. A key benefit is the chance to collaborate with professionals in other companies, other industries, and other roles to get a broad view of the brand-building process while expanding your business network.